PUMA Advances Shoes with Fit Intelligence

When living in Milan, PUMA was big. I noticed a concept store way ahead of the curve.

PUMA created the first laceless shoe in 1968, the amazingly flash Velcro straps. First again to put a computer in a shoe in 1986, and 2016 the revolutionary AutoDisc micro motors to engage a lacing system with tension controlled by a sliding gesture or an app. 

Peak performance is in mind. PUMA is referring to the shoe as Fit Intelligence, or Fi. Charles Johnson, PUMA’s Global Director of Innovation explains. “We have created a product that speaks to the future of sport which is life in motion,” states Johnson. “It’s fast and changing all the time.”

PUMA is looking for Beta Testers of their new program PUMATRAC—a training app that pairs with shoes to provide feedback on usability, design, engineering, and wearability of the shoe. You can learn more by downloading PUMATRAC from either the App store or Google Play.

Rishi Savera